Keurig Is Not Uneconomical as some say it is and Coffee Drinkers need to speak out, if you are a Keurig fan
Keurig's goal is to share a better "planet" by keeping up on all the environmental issues that companies face today.
In one of their statements
And I Quote
As a company, we are committed to responsible business practices that are achievable, sustainable and inspiring. We would like to share what we at Keurig, Incorporated are achieving in cooperation with GMCR to brew a better world...for both gourmet coffee lovers and lovers of best practices in corporate responsibility.
Unquote
Lately I been studying where some of the public believe Keurig is putting too much scrap with the K-cups, and although I am not a representative for Keurig, I believe that they are well inside guidelines of any EPA Issues. Keurig does allocate 5% of profits, before taxes, to social and environmental projects topically and globally. They use Biodiesel in their route trucks and they added solar energy to their top installation and distribution center.
The big issue and challenge (and they admit it as well) is to invent a reusable K-Cup pack that would supply the same awesome cup of coffee and keeping the EPA happy. Today, they are aggressively seeking an answer.
Oxygen needs to be kept in the k-cups and if brightness and moisture enter the k-cup naturally you have a problem and will not have a fresh cup of coffee. Keurig depends on quality and freshness and with the k-cup, companies such as Starbucks, Dunkin Donuts and Folgers are on-board, so its parmount to make it work. We know that Keurig does not want to devalue and downgrade their machines by the lack of freshness in k-cup's. The choice consumers make about Keurig is always about freshness.
As recent as September 2010, Keurig has created a portion pack now, that is made with paper and it is renewable. But, it still holds 10% polyethylene (PE) layer which does forbid the total k-cup when finished to be considered non-biodegradable.
I am 55 years old today and been around since 1957. In a way, I understand the concerns for the environment, we suppose to help out. I don't think we are in grave danger though. Follow the money is what allot of this amounts too, and red , no , Bright Red Tape. This is not Keurigs position but it sure is mine.
A potential result for all parties?
Is it possible to fix this issue, I think it is. It takes some beyond the box thinking and with this idea, Keurig can make more profits, and please the EPA as well. I believe this is a green answer to the green issue, when it comes to K-Cups.
This is my idea:
Plan is really simple. Coffee grounds make great nutrients for worms. Also a worm's waste is the best composting for organic enriched soil. So if bins can be made (which they can) and tons of K-cups (from the paper k-cups created in 2010) can be shredded, we now have an opportunity to take a bad and make it a good just from using chopped up and grounded used coffee and k-cups. It would not be rocket science to make this happen.
Coffee companies who would take this action would be on the fast track to improving the environment and earning extra profits. In turn, they can market soil that is organically made from worms. As far as Keurig goes, they can be instrumental in the pioneering of this idea, and even create a side product of "Keurig Soil" using the k-cup remains. Coke did this with rebates on glass bottles, I can see the same for the K-Cup. Naturally planning would be massive but in the long run, being a pioneer of something like this would be well worth it for everyone involved, which according to some is the entire planet. Wow, fresh coffee, organic enriched soil, two industries that grow and Keurig would be on the cutting edge (pardon the pun)
This is certainly a winning situation for all parties.
Keurig's goal is to share a better "planet" by keeping up on all the environmental issues that companies face today.
In one of their statements
And I Quote
As a company, we are committed to responsible business practices that are achievable, sustainable and inspiring. We would like to share what we at Keurig, Incorporated are achieving in cooperation with GMCR to brew a better world...for both gourmet coffee lovers and lovers of best practices in corporate responsibility.
Unquote
Lately I been studying where some of the public believe Keurig is putting too much scrap with the K-cups, and although I am not a representative for Keurig, I believe that they are well inside guidelines of any EPA Issues. Keurig does allocate 5% of profits, before taxes, to social and environmental projects topically and globally. They use Biodiesel in their route trucks and they added solar energy to their top installation and distribution center.
The big issue and challenge (and they admit it as well) is to invent a reusable K-Cup pack that would supply the same awesome cup of coffee and keeping the EPA happy. Today, they are aggressively seeking an answer.
Oxygen needs to be kept in the k-cups and if brightness and moisture enter the k-cup naturally you have a problem and will not have a fresh cup of coffee. Keurig depends on quality and freshness and with the k-cup, companies such as Starbucks, Dunkin Donuts and Folgers are on-board, so its parmount to make it work. We know that Keurig does not want to devalue and downgrade their machines by the lack of freshness in k-cup's. The choice consumers make about Keurig is always about freshness.
As recent as September 2010, Keurig has created a portion pack now, that is made with paper and it is renewable. But, it still holds 10% polyethylene (PE) layer which does forbid the total k-cup when finished to be considered non-biodegradable.
I am 55 years old today and been around since 1957. In a way, I understand the concerns for the environment, we suppose to help out. I don't think we are in grave danger though. Follow the money is what allot of this amounts too, and red , no , Bright Red Tape. This is not Keurigs position but it sure is mine.
A potential result for all parties?
Is it possible to fix this issue, I think it is. It takes some beyond the box thinking and with this idea, Keurig can make more profits, and please the EPA as well. I believe this is a green answer to the green issue, when it comes to K-Cups.
This is my idea:
Plan is really simple. Coffee grounds make great nutrients for worms. Also a worm's waste is the best composting for organic enriched soil. So if bins can be made (which they can) and tons of K-cups (from the paper k-cups created in 2010) can be shredded, we now have an opportunity to take a bad and make it a good just from using chopped up and grounded used coffee and k-cups. It would not be rocket science to make this happen.
Coffee companies who would take this action would be on the fast track to improving the environment and earning extra profits. In turn, they can market soil that is organically made from worms. As far as Keurig goes, they can be instrumental in the pioneering of this idea, and even create a side product of "Keurig Soil" using the k-cup remains. Coke did this with rebates on glass bottles, I can see the same for the K-Cup. Naturally planning would be massive but in the long run, being a pioneer of something like this would be well worth it for everyone involved, which according to some is the entire planet. Wow, fresh coffee, organic enriched soil, two industries that grow and Keurig would be on the cutting edge (pardon the pun)
This is certainly a winning situation for all parties.
About the Author:
Learn more about Keruig K-Cups. Stop by Janet Peace's site where you can find out all about Keurig and how to find some fresh, discounted coffee.
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