Wednesday, June 26, 2013

Tips On Starting A Successful New York Biscotti Business

By Lila Barry


When you need an extra income, you may consider opening a New York biscotti business. This may seem a hard task to accomplish, but with the right knowledge, you have nothing to worry about. This is the reason this article is a good reading for those seeking to go this route.

You must first understand the industry you want to join before considering anything else. If you are like most people, who do not know how to bake, consider joining a pastry college. This will give you the opportunity to learn how produce quality biscotti that everyone will love. You also need to be trained on business management skills including customer care, record keeping, human resource management etc.

You must have enough capital for your start-up. Today, banks and other financial institutions offer entrepreneurs loans to start businesses. However, they will require a good proposal containing all the details of what you want to sell and the projected profits. You can also use your personal savings or ask for donations from friends and relatives. If you find it hard getting enough money, consider minimizing your initial expenses.

Determine the right location for your business. This calls also for ascertainment of the level of demand for the products you plan to sell. An ideal area should also have the resources you will need to run your enterprises. These include clean water, electricity, good roads, telephone lines and human resource. You must also consider the amount of money you will spend on rent and other utilities.

Your business needs the right people to work for it to minimize expenses. The people you recruit should have the right skills and knowledge on the job. Go for candidates who have formal training in pastry and enough experience. It is also advisable to provide the right working environment and professional growth opportunities for your employees. With that, they will be adequately motivated to deliver.

When you are starting an enterprise, very few people are likely know about it. It is therefore important that you do proper marketing to create awareness. You can begin by mere word of mouth promotions through talking to friends and literally anyone you know. It is also recommended to develop a site for your company where other people can access your information. Encourage clients to give you their feedback so as to know where to improve on.

One of the things clients will look at when they visit your business is the how it is arranged. Ensure that all the chairs and tables are neatly arranged and well cleaned at all times. You also need to buy the right machines for the job to produce quality products. For a start, you do not have to procure new expensive equipment. There are many dealers of used bakery machines that can supply your requirements at affordable prices.

Differentiate yourself from other New York biscotti businesses operating around. You can do this by specializing in a unique range of products. For instance, you can deal in sugar free, egg-free and all-natural cakes. You may also want to consider targeting the vegetarian market by producing products that are friendly to them.




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