Friday, October 5, 2012

Things To Consider When Starting A Business Selling Cupcakes In Sydney AU

By Doris Rivas


When considering starting up a cupcake business, there are a few important things to consider. Selling cupcakes in Sydney AU could be a great way to make some extra money to supplement an income, or even as a full time business, but one should not underestimate the amount of work and dedication required to be successful.

For any baker, one needs to start of with great, reliable recipes. If your cupcakes are appealing to a lot of people, they will likely tell the people they know. These days, many parties and special occasions are celebrated not only with cake, but individual cupcakes which makes it neater and easier to distribute to all of the guests. It is a good idea to familiarise yourself with a number of decorating techniques in order to accommodate the needs of a variety of customers.

There are so many different kinds of cupcakes that one can make, so try out your creativity and have fun. From various sponge flavours to different flavoured and coloured icing. One can also vary the type of icing used depending on the occasion and requests. Whatever methods and flavours you use, it is important to know your strengths and stick to the things that you are good at so as not to disappoint any clients with inferior quality products.

Two popular types of icing include buttercream and fondant. Buttercream can be piped in many different styles using a variety of techniques and tools such as different piping nozzles. Fondant can be used to create a smooth, sleek finish which can be further decorated, such as by embossing a pattern to add some texture.

Many people also use fondant to make flowers and other custom cake decorations. Once you have the basic skills, these decorations become easier to master with time. And alternative for piping details and making flowers is royal icing, which sets hard and keeps well if the flowers are made in advance.

Aside from the actual baking, heath laws and regulations must be considered and followed before selling any food items. Be sure to keep all work surfaces clean and sanitized before placing any food items on them to avoid contamination.

Once the basics have been taken care of, it is a good idea to decide on company branding and to begin promoting the business to the target market. A website and fliers are a good start, but remember to use other mediums such as social networking as well. It may even be worthwhile baking for free for a function to start off in order to get some exposure and attract possible future clients.

Regardless of the number of different options, flavours and styles available to your customers, be sure that you are able to do what you say you can when selling cupcakes in Sydney AU. Good quality baking will have customers returning more frequently. It is important to be consistent and reliable in terms of your products, communication, delivery and time frame, so do not take on more work than you are sure you can handle without compromising your service in any way.




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