Saturday, March 24, 2012

What exactly is SodaStream?

By John Mac


It is the brand name of carbonation systems for use at home. They were invented during the early 1900s to incorporate carbon dioxide (CO2) to drinking water. At that time they were called "apparatus for aerating liquids". The newer versions permit incorporating flavored concentrates and before you know it - you have homemade carbonated, flavor drink or soda pop.

The very first machines manufactured were rather large and were sold to the larger households of the upper classes of London, like the royal household. There were flavors with unusual names, one being the famous sarsaparilla released in the 1920s. The commercial carbonation machines were also introduced from the 1920s and were very popular. The first smaller sized machines for home carbonation was manufactured in 1955.

With so many types of concentrate, various and unique flavors of soft drinks can be produced. In the times when the systems were most favored, many well-known brands were designed for SodaStream from the concentrate such as Fants, and Sunkist.

In the early 1990s, the company merged with Soda-Club and it has since relaunched with a marketing plan targeted more towards overall health or healthiers drink for children or families.

The SodaStream drink maker comes with a canister with CO2 that is pushed into water which makes water fizzy. The complete product features a machine, carbon dioxide canister, and many reusable drink bottles specially designed for pressurizing. After filling a bottle with water, you screw it on the machine, push a control button, and make sparkling water. Carbonated sparkling water is also known as seltzer water. There are very different flavors of concentrated syrups which allows the user to generate regular or diet soda pop (or soft drinks). When the canister is empty, you give it back and purchase a new canister of CO2.

The popularity of the SodaStream during the 70s and 80s in the UK and currently are connected with nostalgia for those time periods. The advertising jingle in 1970 was "get busy with the fizzy" and was so very well liked, that this slogan was added to their logo. It was ultimately dropped in 1996 after 17 years.

MilkStream is a machine made by the same company for making milkshakes. You simply add milk, soft ice cream and syrup inside a tall glass, insert in the machine and a wand extends into the tall glass to whip up a foaming, delicious milkshake.

Today, SodaStream is part of Soda-Club and there are many websites where they can be purchased and all the supplies could be ordered and reordered as required.




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